This English translation is based on the original Chinese article published by China Business News and is provided for informational purposes only.
Reposted from China Business News By Yan Lanfei
For several years, AI development was marked by a fixation on the number of parameters in large language models. As the AI wave accelerates its empowerment of the real economy, the AI industry is shifting from “technological myths” born in laboratories toward tangible value delivery for industries and society. From vertical platforms serving the MICE sector to global sustainable development competitions, these examples demonstrate that AI is moving past the frenzy of the “parameter race” and entering uncharted waters where its performance is measured by real business gains and social value.
Against the backdrop of AI’s accelerated penetration across all sectors, the MICE industry, a vital component of modern services, urgently needs AI technologies to drive efficiency transformation and model innovation. Recently, the digital and intelligent transformation of the MICE sector has seen new practical implementation: AI4MICE, the industry’s first self-developed AI platform, was officially launched to deliver sector-specific artificial intelligence capabilities for the meetings and exhibitions industry.
“We have entered a pivotal year for AI application rollout. The wave of technological equity unlocks brand-new opportunities for industrial innovation. Still, technology’s value must ultimately return to industry scenarios, with real-world applications that generate tangible business benefits as the fundamental goal,” remarked Ni Hui, Chairman and President of Grand China MICE Holdings Co., Ltd., at the launch ceremony of its subsidiary Xiaohua Smart Technology Co., Ltd.
After putting forward its “ALL IN AI” philosophy, Grand China MICE has become the first MICE enterprise in the industry to fully embrace AI. It leverages its self-developed AI platform to empower the MICE sector and is rapidly evolving into an AI-native organization. The trillion-yuan MICE market provides fertile ground for in-depth AI implementation. Centered on the core concept of “silicon–carbon collaboration”, Xiaohua Smart fosters mutual empowerment between continuously accumulated industry know-how and cutting-edge AI capabilities, realizing two-way integration of carbon-based industry experience and silicon-based technological prowess.
Moving forward, the team hopes the Xiaohua Smart platform will help domestic MICE enterprises grow and elevate Chinese exhibition services to a higher global standing. It looks forward to working hand in hand with all industry stakeholders to continuously consolidate the digital foundation of China’s MICE industry and collectively boost the comprehensive strength and industry influence of “Chinese Services” in the global MICE arena.
“Technological potential can only generate true development value once translated into implementable, scalable solutions that benefit broader groups of people,” said Yabin Wu, Secretary-General of the Global New Industrial Revolution Alliance and Executive Director of the Artificial Intelligence Sustainable Development Hub, at the inaugural Global Call for AI × SDG Best Practices 2026 held on September 23. His statement illustrates that while AI is abundant in technologies, what is lacking is a bridge that translates technological progress into industry language and social value.
“Artificial intelligence is reshaping industries and societies. We have witnessed many exciting cutting-edge digital technologies, and we are well aware of bottleneck issues urgently awaiting resolution across industries and communities. What is missing is a bridge connecting the two sides. That is why we launched this competition in Hangzhou,” Wu stated.
The value of the competition should extend beyond discovering and recognizing outstanding projects. Through this initiative, the Alliance seeks to connect innovation teams, application scenarios, industrial partners, investment institutions and international markets, helping valuable technologies evolve from individual case studies into partnerships and from pilots toward broader application.
Aligned with the United Nations Sustainable Development Goals, the competition features five tracks and calls globally for outstanding practical cases of AI empowering sustainable development. It assesses not only how effectively technologies solve real-world problems but also safety, trust and fairness in the deployment process. Judges will comprehensively evaluate technological innovation, contributions to sustainable development, economic returns, on-the-ground implementation outcomes and scalability. For solutions targeting the Global South, reviewers will also examine their accessibility and affordability.
The true competitiveness of AI lies not in model parameters, but in its capacity to turn technologies into solutions benefiting more people. When AI shifts from technological euphoria back to value contribution, it is no longer cold lines of code, but a warm force driving industrial upgrading, social progress and global collaboration.
This English translation is based on the original Chinese article published by China Business News and is provided for informational purposes only. Copyright in the original article remains with the author and the original publisher.
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